Copy: release the magic of cashmere woods with the limited edition seasonal collection by glade
Copy: release the magic of the holiday with the new winter collection by glade
Copy: walk into the fresh fragrance of lavender & vanilla
release the magic with motion-activated Sense & Spray
Copy: release the magic of clean linen & sunny days
surround yourself with 60 days of alternating fragrance
Head: It works until it dies. You don't.
Copy: It's possible that you will live to be ninety years old. The average retirement age is in the mid sixties. That leaves close to thirty years still ahead of you after you stop working. Supporting the life you want when you retire is only possible if you start investing at a young age.
Tag: The time is now.
Head: It empties its pockets daily. You shouldn't.
Copy: Living in the moment is fine when you are young, but years spent working with nothing to show for it is usually the outcome. When you start investing early on, it's easier to guarantee the financial independence and quality of life you will want when you are older.
Tag: The time is now.
Head: If you want to be here... smell here.
Copy: Cool Serenity is just one of the refreshing fragrances you'll discover in the new Glade Relaxing Moments Collection.
Head: If you want to be here... smell here.
Copy: Cool Serenity is just one of the refreshing fragrances you'll discover in the new Glade Relaxing Moments Collection.
Headline: Get dolled up
Copy: This is the time. The before time. The time for you. With deliciously rich ingredients like natural olive butter, soy and white tea, new Skintimate moisturizing Cream Shave gives your legs the luxurious feeling you want. Smooth. Sleek. Positively sensational.
Tag: Get Skintimate with your legs.
Headline: Get dolled up
Copy: This is the time. The before time. The time for you. With deliciously rich ingredients like natural olive butter, soy and white tea, new Skintimate moisturizing Cream Shave gives your legs the luxurious feeling you want. Smooth. Sleek. Positively sensational.
Tag: Get Skintimate with your legs.
Head: Get dolled up
Copy: This is the time. The before time. The time for Skintimate Signature Scents. These luscious shave gels in fresh flavors like Flirty Mango, Raspberry Rain and Strawberry Tangerine Twist give your legs the feeling you want. Feminine, fun, downright fabulous.
Tag: Get Skintimate with your legs.
Head: Get dolled up
Copy: This is the time. The before time. The time for Skintimate Signature Scents. These luscious shave gels in fresh flavors like Flirty Mango, Raspberry Rain and Strawberry Tangerine Twist give your legs the feeling you want. Feminine, fun, downright fabulous.
Tag: Get Skintimate with your legs.
Head: Let inspiration strike.
Copy: The Sharpie Twin Tip Marker. For ideas that kill.
Tag: Sharpie. Uncap what's inside.
Head: This holiday, crank up the heavy metal.
Copy: Sharpie Gold and Silver Metallic Markers. Shine like no other.
Tag: Sharpie. Uncap what's inside.
Head: Make a move. Not a mess.
Copy: The Sharpie Pen. No bleed. Just your point.
Tag: Sharpie. Uncap what's inside.
Head: Get 457 more ideas per marker.
Copy: The Original Sharpie Permanent Marker. Writes 25% longer than the leading competitor. Allows 100% of your ideas to come out.
Tag: Sharpie. Uncap what's inside.
Head:Spread the word. And nothing else.
Copy: New Sharpie Retractable Pen. One click. No bleed. All good.
Tag: Sharpie. Uncap what's inside.
Head: When the dust finally settles, you won't see the dust.
Copy: With Pledge's anti-dust formula your wood looks less dusty longer, so you can dust less often. And since Pledge doesn't have any waxy buildup, you're only left with beautiful furniture.
Dust Less often.
Tag: That's the beauty of Pledge.
Head: Cleaning made simple.
Copy: With Pledge Multi-Surface, you can clean more, faster.
Tag: That's the beauty of Pledge.
URL: HowICleanNow.com
Wrote the content for the relaunch of kid robot.com. The original work is no longer live, but the site still represents the energy and tone created during the relaunch.
In collaboration with Monster Media, I worked on the Olson Target team that created the concept and content for this branded digital version of a Rube Goldberg Machine. Enjoy.
Worked as the content creator on both Home and Holiday and supported Target's internal team to refresh pages including everything from Baby to Seasonal.
Wrote the content for the rebrand and relaunch of Sharpie.com. Much of the original content and functionality is still live.
Wrote the content for the rebrand and relaunch of Prismacolor.com. Much of the original content and functionality is still live.